Toronto-based Interaxon is raising money on Indiegogo to bring its Muse headband to the masses.
Muse is a four-sensor headband that allows users to control apps and games with their mind, and also improve memory and concentration.
"Muse measures your brainwaves in real-time," the company explains. "It sends those brainwaves to your smart phone or tablet showing you how well your brain is performing and also translates your brainwaves into instructions to interact with content on your iOS or Android device."
How does it work?
Your brain creates brainwave activity every moment of your life, day and night, awake or asleep. ... Muse uses sensors to pick up the tiny electrical outputs generated by your brain’s activity. ... InteraXon is looking to use these brainwaves to interact with devices in the real world. ... Muse sits across your forehead like a headband, and rests behind your ears like a pair of glasses. The electroencephalography sensors on the front of the band make contact on your forehead, and the reference sensors on the arms rest on the backs of your ears.
InteraXon was founded in 2007. The Canadian company is best known for the installation we created for Ontario at the 2010 Vancouver Winter Olympics. It allowed people in Vancouver to control the lights on Niagara Falls, the CN Tower, and the Canadian Parliament buildings from more than 3,000 kilometres away—using only their brainwaves.
"Since then we’ve been building the coolest things we can think of," the company says. "For Wrigley’s we created a system that turned users’ chews into jolts of electricity and floods of juice in a race to explode virtual fruits on screen. For the 2011 TEDxToronto afterparty we built a game where users raced to fill virtual martini glasses by concentrating."
Interaxion says it wants Muse to be an everyday part of your life, which is why they made it fashionable and comfortable.
The company has so far raised $68,000 out of a required $150,000 with 43 days left in the campaign.