Internet surpasses newspaper advertising revenue in Canada

Posted by Techvibes NewsDesk

The Interactive Advertising Bureau of Canada (IAB) today announced that Canadian online advertising revenues for 2010 exceeded budgeted expectations of $2.1 billion, and grew by 23% to $2.23 billion for 2010.

As a result, the Internet has surpassed Daily Newspaper, and is now second only to Television in terms of share of total Canadian media advertising revenue.

Online advertising's 23% increase from 2009 to 2010 also bested all other major media, all but one which experienced only single-digit growth rates during this time.

Search advertising continues to lead in terms of share of dollars booked by Online Publishers ($907 million/41%), followed by Display ($688 million/31%) and Classifieds ($587 million/26%). Together, these three advertising vehicles represent 98% of all Online advertising booked in Canada.

Online Video advertising grew by 85%, from $20 million in 2009 to $37 million in 2010. Publisher-based Email advertising lost ground, declining from $13 million in 2009, to $11 million in 2010; while Video Gaming advertising dropped from $3 million to $2 million.

Download the Detailed IAB Canada 2010 Actuals/2011 Budgeted Internet Advertising Revenue Report today.

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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more




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