Intrinsyc powers Barnes & Noble Nook

by Rob Lewis | Technology

Last March Vancouver's Intrinsyc Software announced that they were working with a Fortune 500 partner to develop an Android mobile device.

Today Intrinsyc revealed that the Fortune 500 company is Barnes & Noble and that its Device Development Solutions group led the systems integration of their Nook eBook reader.

Intrinsyc provided both proprietary software and engineering services to build the Android based platform software, and assisted with application development. Intrinsyc enhanced the Android operating system functionality by creating a software platform that abstracted the hardware from the applications allowing the application development team to build feature-rich applications running across nook's unique dual screen design.

"Intrinsyc demonstrated tremendous dedication to the project's success from our first meeting. They listened to understand our needs, providing consultation throughout the project to improve the product and the development process," said Tony Astarita, Vice President, Digital Products, Barnes & Noble. "Intrinsyc brought a combination of software technology, engineering expertise, and program management that is best in class. This enabled us to make nook a truly breakthrough product. We were pleased to work with a company that kept its commitments every step of the way."

One year ago Intrinsyc laid off 30% of it's staff to "streamline global operations" and it turns out that was the right decision at the time. With engineers in Canada, China, and the United States, Intrinsyc deployed around the clock resources on the Nook project and noted that the development resources in Asia played an important role.

Intrinsyc Software Inc.
Vancouver, British Columbia, Canada

Our unique software, hardware, and systems integration solutions enable companies to create, network and manage specialized, intelligent embedded devices and applications. We help customers increase ROI, lower risk, decrease costs and accelerate time-to-market. more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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