Invis recently renewed their annual contract with HomeZilla to provide them with real estate related geo-data.
Invis, Canada's largest mortgage broker, is a leader in using technology to help their brokers. The geo-data is used to help produce an Invis Feature Sheet that outlines all the information a home buyer would need about a house.
Included in this feature sheet is information related to the house but also features neighbourhood information which is powered by HomeZilla.
The first year of this joint-partnership was so successful that Invis also purchased nationwide advertising for their brokers from HomeZilla. This took the form of a sponsored finder that only showed Invis agents.
The big benefit to Invis and their agents using the geodata and advertising is that when home buyers with a Feature Sheet come to HomeZilla they can quickly find their mortgage broker for a 360 degree relationship!
HomeZilla's next big feature will be a Predictive Real Estate Lead Generation engine. HomeZilla will analyze how thousands of home buyers research areas around the Invis addresses. This will allow HomeZilla to better tailor the geo-data to address what are the most important data and information to the homebuyer.