After launching Eat St. in April, Vancouver-based digital agency Invoke Media has officially launched another food-based app, Food.ee to the public.
“Food.ee is different than other online food services because we believe that customers don’t want 1,000 food options, they want eight that matter to them” said Jon Cartwright, Food.ee CEO. “It’s all about curating food ordering by way of what users' friends are recommending and the users' personal taste graphs. It’s going to get to know a customer’s tastes based on past orders, diet, and what’s hot near them.”
The application is available via the web and later on, mobile. It has a database of Vancouver restaurants, and the number of restaurant partners continues to grow, both locally and internationally, as the app prepares to spread to other Canadian and American cities.
Food.ee is designed to make ordering takeout or delivery easy, intuitive and social. The website app gets to know users and curates recommendations based on past purchases, what friends have eaten, and the data in a personal profile of tastes and preferences. Additionally, a geo-location tool provides the most relevant recommendations to allow users to discover what is nearby for a quick hunger fix. The website will also includes a Discover section where users can read about featured restaurants, other foodees, and get updates to the application as they happen.
“We knew we weren’t the only ones tired of using multiple services to find a new restaurant to go to”, said David Tedman, Invoke’s Co-CEO. “Reviews are great, but we wanted to improve suggestions by curating them based on a personal taste graph using patterns and similarities in the food we typically eat, and the types of restaurants we go to.”