Invoke Media Launches Invoke Labs, a New Canadian Incubator

Posted by Techvibes NewsDesk

Vancouver-based Invoke Media has announced plans to launch Invoke Labs, a product incubator arm that will act as a separate company.

Invoke, which was founded in 2005, is known for creating Food.ee, Sprout, and—most famously—HootSuite, which is now an independent company. The 40-employee digitial marketing firm says Invoke Labs will "intensify its focus on product development." Invoke Labs has existed within Invoke for years but will now operate as its own entity.

SEE ALSO: The Organic Incubator

“Invoke Labs provides incubation services to technology startups with compelling ideas,” explains COO Keith Ippel, who will manage Labs. “We want to help both Invoke Media and smart entrepreneurs turn ideas into reality, while providing opportunities for direct investment for investors in a diversified risk model.”

Invoke has long prided itself on blending product innovation and creative services to provide unique and lasting value to the world’s leading brands. The creation of a distinct incubation arm enables the company to deploy its resources more effectively and concentrate its efforts on developing products.

“At Invoke Labs, we look for smart people with compelling ideas that have a lot of potential. Combined with our culture and experience, we think we can help build some really amazing businesses,” added Invoke co-CEO David Tedman.

Will Invoke Labs churn out Vancouver's next HootSuite?

Company:
Invoke
Website:
http://www.invokemedia.com
Location:
Vancouver, British Columbia, Canada

Invoke is an Award Winning Interactive Agency that specializes in transforming ideas into tangible results executed within a complete interactive brand strategy. As a full service agency, we ensure you receive the best of everything - from a world class website to effective marketing campaigns. Invoke specializes in Social Media Marketing, Branding, Online Strategy, and Website Development. more

Company:
HootSuite Media, Inc.
Website:
http://www.hootsuite.com
Location:
Vancouver, British Columbia, Canada

HootSuite is a social relationship platform for businesses and organizations to collaboratively execute social media strategies across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences... more

Company:
Food.ee
Website:
http://www.food.ee
Location:
Vancouver, British Columbia, Canada

Food.ee helps feed your office. more

Company:
Invoke Labs
Website:
http://www.invokelabs.com
Location:
Vancouver, British Columbia, Canada

Invoke Labs builds technology and digital media startups and partners with clients to bring innovative ideas to life. Our mission is to run a self-funding company that selects, incubates, and launches great digital media companies with teams equipped for succes, and participate in the value we create and share in the company's success. Invoke Labs was born out of Invoke, the award-winning digital innovation... more


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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property. Originally founded in 2002, Techvibes is dedicated to covering social, mobile, and startup news that impacts Canadians. Our editors and nationwide network of reporters combine breaking hyperlocal news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and... more



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