Invoke Launches POS REP, a Geo-mobile Social Network for Military Veterans

Sergeant Clay Hunt served in the Marine Corps and was deployed to Iraq and Afghanistan. Clay returned to civilian life deeply scarred with the mental and emotional wounds of war.

Feeling isolated, misunderstood, and depressed, Clay took his own life in March 2011. At the memorial service, fellow veteran Jake Wood - who served alongside Hunt in Iraq and Afghanistan - discovered that within 15 miles of Clay’s apartment had lived three Marines with whom they had both served; Clay had in fact not been alone.

POS REP, a free iOS app (coming soon to Android), was developed by Vancouver's Invoke "to prevent the next Clay Hunt from happening again." Invoke says it's a mobile, location-enabled social network designed exclusively for the military veteran community. According to the Canadian company, the purpose of the app is to reconnect veterans who served together by joining vets to a previously unknown network located within their geographic vicinity.  

“POS REP is a true innovation for the veteran reintegration experience,” says CEO Anthony Allman, a US Army veteran who previously worked as the Director of Strategy at ViWo, Google’s first Value Added Reseller specializing in the deployment of Google Apps. He cofounded POS REP alongside Jake Wood and William McNulty.

Users can “pop a flare” to indicate their location and coordinate in-person or online meetups with fellow vets or host a chat with other users, among other features.

“It was a privilege for Invoke to take on the project of working with the POS REP team to develop and launch this app,” noted Invoke Labs Managing Director Keith Ippel. “We are proud to support the cause of connecting veterans to a larger community.”

Vancouver, British Columbia, Canada

Invoke partners with the big thinkers behind startups and established brands to create new revenue and digital service opportunities. For us, every day is a chance to solve problems in new ways and unearth big-impact ideas. Our process is rooted in collaboration, so we incorporate multiple perspectives as we ideate, prototype, and refine our way towards a solution. more

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