In September of last year Toronto's Pressly launched at the TechCrunch Disrupt conference in San Francisco. Two months later they launched "for real" with their first major publisher, The Toronto Star.
Pressly is an online service for converting online publications to more readable tablet versions.
Like iPad mag Flipboard, Pressly’s service is designed to give traditional web content more tablet-friendly. But in Pressly’s case, it’s not about re-packaging content as a native app – instead, it uses a combination of HTML5 and customizable templates to allow publishers more control over the tablet browsing experience.
Tablet readers who want to see Pressly in action from their iPad or Android tablet can do so now by visiting read.thestar.com.
Today TechCrunch reported that Pressly is preparing to launch a self-serve platform that will allow publishers of any kind – big or small – to transform their WordPress sites, Tumblr blogs, Twitter updates and other social feeds into tablet and touch-friendly sites that work on the iPad, iPhone, Kindle Fire, BlackBerry PlayBook and Android tablets.
The self-serve option will be a limited rollout initially, with just a few hundred bloggers allowed in at first. If you're interested you can sign up here.
Pressly was founded in April 2011 and has raised $800k to date. Pressly's founders include CEO Jeff Brenner, CTO Peter Kieltyka, Marketing and Media Lead Tobin Dalrymple and Business Development Lead Chi Chen. Brenner and Kieltyka previously founded dev shop NuLayer.