According to a survey conducted by UK firm YouGov, nearly three quarters of iPad owners used their tablet device to navigate the virtual pages of digitalized newspapers and magazines.
This statistic doesn't surprise Richard Holway, chairman of TechMarketView, who suggested that “The experience of reading a newspaper on an iPad is very natural.”
And it's true. The reason that the iPad - and, theoretically, any large-screened tablet computer - is so much more favoured than smartphones or even laptops for consumption of print publications, is all about format. Newspapers and magazines aren't slap-togethers. Layout designers are very talented people, who understand the science behind a well laid out magazine. There are subtle components of readability and flow that smartphones and internet pages on laptops don't replicate as well as an iPad.
But not only does the iPad read newspapers and magazines better on a virtual scope, it also handles them better physically. Its closer to the size and feel of a magazine than other devices, and that goes a long way in creating that "natural" feel for users, who do still place an emphasized value on the traditional reading style.
What this all means is that the iPad, and future tablet devices - "BlackPad," anyone? - are something that all print publications are going to want to adapt to. As tablets explode is usage, and they will, it will be the print publications who have dedicated tablet versions that will succeed in this increasingly digital world.