Ipsos Reid has a couple new special feature reports available called "Social Networking: 2009" and "Online Teens: What's the Next Generation Doing Now".
A new study from Ipsos Reid shows a dramatic increase in the number of online Canadians who have a profile on an online social network. In 18 months the percentage with a profile has increased from 39% to 56%. These are some of the findings from "Social Networking: 2009", a special feature report now available.
In a related study, Ipsos Reid also found that online Canadian teens are significantly more likely to have a social network profile than online Canadian adults. Over three-quarters (76%) of online Canadians teens aged 12-17 now have a social network profile, up from 50% in 2007. These findings were reported in the "Online Teens: What’s the Next Generation Doing Now," study.
At $1,500 each or $2,500 for the pair, I think I'll pass on the reports but I certainly appreciate the statement of the obvious in the teaser marketing material.
In today's volatile business environment, customer behaviour and attitudes are changing, the economy is shifting, your stakeholders are demanding,... [more]
Rob Lewis
Rob is the President of Techvibes Media Inc. and Editor-in-Chief of Techvibes.com.
His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University.
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