Is Rogers going to buy the Toronto Maple Leafs?

by Liam Britten

If you’re sick of hearing about the Toronto Blue Jays all the damn time on Rogers’ Sportsnet channels, hold tight, ‘cause it’s only going to get worse — Rogers might soon be buying the Toronto Maple Leafs.

I know; it’ll be insufferable. Non-stop Leafs coverage on another channel. I guess CBC, TSN and Sportsnet are all going to try and outdo each other to see who can produce the most Leafs coverage.

Maple Leaf Sports and Entertainment (MLSE), the company that owns the Leafs, is two-thirds owned by the Ontario Teachers’ Pension Plan (OTPP) so it would up to the Teachers whether or not they will sell.

Both sides are denying the rumours, according to the CBC:

Rogers has been pursuing an integrated marketing strategy for years, using its various businesses to cross-promote each other — encouraging sports fans, for instance, to follow their teams over Rogers internet, TV or radio affiliates.

"We have a successful, long-standing sponsorship and broadcasting arrangement with MLSE," Rogers said in a statement Wednesday.

"Sports is an important part of Rogers and we're always in discussions with companies to enhance the sports content we offer our customers."

"There's no change to our current relationship with MLSE. As to the specifics, we don't comment on rumour or speculation."

A spokeswoman for Teachers said it also wouldn't comment.

"It's our policy to neither confirm nor deny such stories," said OTPP's Deborah Allan.

Hopefully this is just a bunch of rumours — because if I have to watch any more Maple Leafs hockey or see Brain Burke’s ugly mug on TV any more than is absolutely necessary, my TV is going to fly out the window.

Rogers Communications
Toronto, Ontario, Canada

We are a diversified Canadian communications and media company. We are engaged in wireless voice and data communications services through Wireless, Canada's largest wireless provider and the operator of the country's only national Global System for Mobile Communications ("GSM") based network. Through Cable we are one of Canada's largest providers of cable television services as well as... more

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Liam Britten

Liam Britten

Liam Britten is a writer and editor with a journalism background operating out of Vancouver. In addition to his work at Techvibes, he has been published in student publications across Canada, as well as local newspapers such as The MapleRidge-Pitt Meadows TIMES and The Langley Advance. An aficionado for the finer things in life — such as video games and sports — Liam is plugged into the tech... more

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