If you’re sick of hearing about the Toronto Blue Jays all the damn time on Rogers’ Sportsnet channels, hold tight, ‘cause it’s only going to get worse — Rogers might soon be buying the Toronto Maple Leafs.
I know; it’ll be insufferable. Non-stop Leafs coverage on another channel. I guess CBC, TSN and Sportsnet are all going to try and outdo each other to see who can produce the most Leafs coverage.
Maple Leaf Sports and Entertainment (MLSE), the company that owns the Leafs, is two-thirds owned by the Ontario Teachers’ Pension Plan (OTPP) so it would up to the Teachers whether or not they will sell.
Both sides are denying the rumours, according to the CBC:
Rogers has been pursuing an integrated marketing strategy for years, using its various businesses to cross-promote each other — encouraging sports fans, for instance, to follow their teams over Rogers internet, TV or radio affiliates.
"We have a successful, long-standing sponsorship and broadcasting arrangement with MLSE," Rogers said in a statement Wednesday.
"Sports is an important part of Rogers and we're always in discussions with companies to enhance the sports content we offer our customers."
"There's no change to our current relationship with MLSE. As to the specifics, we don't comment on rumour or speculation."
A spokeswoman for Teachers said it also wouldn't comment.
"It's our policy to neither confirm nor deny such stories," said OTPP's Deborah Allan.
Hopefully this is just a bunch of rumours — because if I have to watch any more Maple Leafs hockey or see Brain Burke’s ugly mug on TV any more than is absolutely necessary, my TV is going to fly out the window.