Is the CRTC being too harsh on Bell?

by Knowlton Thomas

This article was written by Kole McRae and originally published on Geek Juice.

News broke recently that Bell Canada had been charged $1.3 million in fines by the CRTC. This fine was charged due to thousands of unsolicited calls sent to people on the do not call list.

“All telemarketers must respect the wishes of Canadians who have registered their telephone number on the National DNCL or request that a telemarketer include their number on its internal do not call list.”

It makes sense that the CRTC wants to set a precedent with the do not call list, letting companies know that it’s not something they take lightly but it’s strange that Bell has to pay so much. You see, Bell didn’t make those calls.

Like many major corporations Bell Canada uses a variety of methods to get new customers. Their telemarketing initiatives are split into two separate categories: In house advertising and outsourced advertising. The Bell Canada owned and operated call centers did NOT call anyone on the do not call list. They respected the letter of the law 100%.

The people who broke the law were a third party company trying to make affiliate sales. The company ignored the do not call registry and got caught. This company was not owned by Bell in any way, they did sell Bell services though.

“The company worked closely with the CRTC to investigate complaints, determining that some independent telemarketers acting on behalf of Bell were found to have violated both the CRTC’s and Bell’s own calling rules. No violations were committed by any Bell-operated call centres,”

According to a release by Bell they have terminated their contract with the infringing companies for obvious reasons.

So are they to blame? A company of that size should be doing background checks of every company they work with. If an employee of a company does something illegal that goes against company policy, should the company be to blame?

Let us know your opinions in the comments section.

Bell Canada
Vancouver, British Columbia, Canada

Bell is Canada's largest communications company, providing the most comprehensive and innovative suite of communication services to residential and business customers in Canada. Operating under the Bell brand, the Company's services include Bell Home Phone local and long distance services, Bell Mobility and Solo Mobile wireless, high-speed Bell Internet, Bell TV direct-to-home satellite and... more

Canadian Radio-television and Telecommunications Commission (CRTC)
Ottawa, Ontario, Canada

The Canadian Radio-television and Telecommunications Commission (CRTC) is an independent public organization that regulates and supervises the Canadian broadcasting and telecommunications systems. The CRTC does not regulate newspapers, magazines, cell phone rates, the quality of service and business practices of cell phone companies, or the quality and content of TV and radio programs. As an... more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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