Jive Software, currently #7 on Techvibes' Portland Start-up Index, has announced that they will be retiring their current "bullhorn" and logotype for a corporate identity that more accurately reflects the image they would like to portray.
"The 'Bullhorn' didn't represent collaboration as much as it did an individual voice," said Sam Lawrence, Jive's Chief Marketing Officer, in a blog post announcing the impending change. "And it certainly didn't match the new product logos and corporate identity."
Jive has already updated their Web site to reflect the new identity. Watch for the mark to roll out elsewhere in the coming weeks.
Jive delivers "social productivity" software that brings together employees, partners and customers into a unified collaboration system so they can create better products, faster processes and improved relationships. This vision is validated by over 2000 customers, including over 15% of the Fortune 500. Jive is headquartered in Portland, Oregon. For more information, visit Jive Software.
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