The teen megastar Jonas Brothers have found a new way to connect with their fans using a new online vocal booth application from Ottawa's Overlay.TV. Starting today, and for a limited time only, fans of the Jonas Brothers will be able to sing-along with the band online to the video for their latest single “Lovebug”.
The Jonas Brothers’ Overlay.TV Vocal Booth redefines the meaning of interactivity in online music videos, allowing fans to jump right into the action with their very own rendition of a hit song. All fans need in order to participate is a webcam and a microphone. Once saved, their submissions are reviewed by our panel for appropriate content, and are then made available to the world on the Jonas Brothers’ official website. Check out this 3 year-old girl in pink Mickey Mouse ears - pretty damn cute & very viral content!
The band’s label, Hollywood Records, refer to the project as a first for online video tools and a new medium for fan interaction. Look for this video capability to be extended to other Disney recording artists in the future.