Toronto-based Canadian premium shopper networksays the magazine will launch next spring and will target fashion-conscious, educated, Canadian online female shoppers in the 18- to 49-year-old demographic and will offer timely features on fashion and beauty, health and wellness, home and life, and food and travel.
Due to what Jones Media calls a "unique circulation strategy," the magazine will deliver an unduplicated audience of 300,000 with a total readership of 750,000, according to Montreal-based Beyond the Rack.
“Our partnership with Jones Media is already producing significant results for us in Canada,” says Yona Shtern, CEO of Beyond the Rack. “This new CRM strategy will allow us to grow our audience and establish us as an efficient advertising media conduit to our very important consumer base. Our goal is to make Beyond the Rack a powerful fashion brand and we’re excited to present our preview magazine mock-up to a select group of influential media planners in Toronto.”
“Beyond the Rack enjoys a robust and growing consumer base in the Canadian online fashion market,” added Cathy Fernandes, partner, Jones Media. “Our premiere issue will hit select consumers in time for the Summer vacation season and give a warm weather boost to both advertisers and consumers alike.”
According to Jones Media, the magazine will be packed with influential expert advice, the hottest fashion trends, must-have beauty and lifestyle buys, amazing deals, and celebrity aspirations—"all things which encourage readers to cultivate not just personal style, but the success that comes with personal power," the company says. Beyond the Rack notes that it will "inspire women to explore and celebrate their own expression in all aspects of their lives."