A Parent Media Launches Kidoodle.TV, a Netflix for Children

March 3, 2014

A Parent Media Co. recently announced the launch of its children’s subscription video on-demand service, Kidoodle.TV.

Available across Canada and the US, Kidoodle.TV is a kid’s video streaming service designed for kids ages 12 and under, aimed at ensuring an age-appropriate viewing experience. Featuring a brightly colored and easy-to-use user interface, Kidoodle has customizable Kid Profiles and entertaining educational content from a variety of sources.

“We are excited to bring the Kidoodle.TV service to market after several months of successful consumer testing. With consumer feedback top of mind, we continue to evolve the Kidoodle.TV service to meet the needs of families,” said Mike Lowe, President of APMC, a Calgary-based startup.

Quoth A Parent Media:

Kidoodle.TV offers kids freedom of selection from a diverse collection of content but with parameters built in to assist with child safety. Once logged into Kidoodle.TV, parents simply select a Kid Profile and hand off the navigation to the child. Parental controls include password protection, passcode protection between profiles, age category filtering, and title selection and de-selection, which allows parents to tailor available content to each child’s needs.

Similar to Netflix’s business model, Kidoodle.TV costs $5 per month for unlimited streaming. The service works on Macs and PCs as well as on iOS and Android mobile devices.

Currently the content library includes titles such as My Little Pony, Caillou, Transformers, and Sonic the Hedgehog, as well as science, nature, and wildlife content from National Geographic, such as Crittercam and Wild Chronicles.

“We know and appreciate that every family’s values are different. What may be acceptable content for one family may not match the values of another,” Lowe said. “Kidoodle.TV allows you to vet the content, giving you the ability to cancel out titles and allowing you to tailor viewing within Kid Profiles to match family values or to restrict content access based on age.”