What Do Kids Want for Christmas? Apple Products. Lots and Lots of Apple Products

When it comes to devices, kids’ holiday wish lists are simple this year: lots and lots of technology, preferably branded with an Apple logo.

According to a recent Nielsen study, Apple dominnates holiday desires more than ever. 48% of kids aged 6 to 12 want an iPad, which is by far the most-desired item this season.

And while the Nintendo Wii U managed second place at 39%, Apple owned the rest: the iPod Touch and iPad Mini tied for third at 36%, while the iPhone clocked in fifth at 33%. The total score for Apple products is 157%, leagues ahead of Nintendo's 116% and Microsoft's 62%.

No other mobile platform appears to attract kids quite like iOS. Twice as many kids prefer the iPhone to Android, while "other" phones—including BlackBerry and Windows—scored anemic lows on the must-have scale.

It's also interesting to note that the iPad Mini, which would seem well-suited to children, is singificantly less desired than the full-size iPad. Nielsen doesn't offer any suggestions as to why this may be.

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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