Gift card buyers can now regain cash that would have otherwise been wasted on the estimated $10 billion of gift cards that go unclaimed each year. Victoria's Kiind announced the addition of cash-back accounts for gift card buyers.
Kiind makes it possible to offer a gift card but only pay if and when the recipient claims the gift. It also enables users to fund gift orders via a re-loadable account balance, which can be funded via bank transfer, cheque, purchase order, or credit card.
“Cash-back accounts mean that Kiind users get more flexibility and control when it comes to their gift incentive programs. This is critical for the businesses that use Kiind for customer engagement,” explains Leif Baradoy, the CEO of Kiind. “The payment space is evolving quickly. Customers rightly expect services like Kiind to provide them convenient options for payment, rather than narrowing their choice.”
Located in Victoria Kiind was founded in 2012 by Leif Baradoy and Peter Locke. The company this year launched an API.