Kiip Partners with Yahoo! Japan to Tap into Country's Biggest Loyalty Rewards Program

Posted by Techvibes NewsDesk

Kiip has partnered with Yahoo Japan to offer its reward system throughout Yahoo Japan’s iOS and Android apps.

Founded by Canadian entrepreneur Brian Wong, Kiip notes that this is the first time Yahoo Japan has integrated a third-party platform into its apps, which are among the most downloaded apps in the country.

Kiip, which was named one of the world’s 50 Most Innovative Companies in 2013 by Fast Company, says Yahoo Japan will use its platform as a technology layer to power their own rewards for retention and user engagement benefits in their app.

“This showcases Kiip's continued trek in our diversity of moments throughout the day beyond gaming, as we begin to own more and more of the moments occurring in consumers’ everyday lives,” says Brian Wong, CEO and co-founder of Kiip. “The huge inroads we are making in Japan have been fueled by our relationship with our strategic investor Digital Garage, and this partnership underscores Yahoo’s commitment to owning individual moments in mobile. With more than one in every three people in Japan actively using T Points, this integration is a massive achievement for Kiip, and we anticipate this will turbo-boost our growth internationally.”

According to Yahoo Japan, the T Point is the largest shared loyalty program in Japan with more than 46 million active unique members and 58,000 T Point alliance shops in 100 companies throughout the country.

Kiip’s rewards network reaches 75 million users globally each month in more than 1,100 Kiip-enabled iOS and Android apps.

Techvibes learned last week that the Silicon Valley-based startup is opening its first Canadian office, according to job listings just posted online. Kiip's office is slated to be located in Vancouver. The job listings suggest that the office will focus on engineering and research and development.

Our sources indicate that this Vancouver office is intended to be a permanent fixture in the Vancouver scene and that the office members will initially all be assigned to a specific project Kiip is working on. The office is expected to open this fall in the Gastown area.

 

Company:
Kiip
Website:
http://www.kiip.com
Location:
San Francisco, California, United States

Kiip is the world’s first mobile rewards network that delivers tangible rewards for virtual achievements. The company’s category-creating rewards platform enables brands to reach consumers in the moments when they are most engaged and receptive, while driving revenues and greater user allegiance for Kiip-enabled games and apps. Kiip was founded in September 2010 by Brian Wong, Courtney Guertin and Amadeus Demarzi.... more


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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more



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