Waterloo's Kik Messenger announced this morning that is has reached 50 million registered users. The Canadian startup added that it now adds more than 200,000 new users per day.
The mobile app, which allows for fast and simple cross-platform communication, is getting an update in celebration of the milestone. Version 6.3 for iPhone and Android brings new features like in-app push notifications and improved organization of its HTML5 apps, Cards.
“We are excited that 50 million users have already embraced Kik as the best way to communicate one-to-one in mobile,” says Kik CEO Ted Livingston. "We expect this number to continue to grow as we add new experiences to Cards, utilizing the HTML5 tools and libraries we have spent almost two years perfecting.”
Kik's Cards feature, which is similar to the new Facebook Home, is a relatively new strategy for the company. There are currently five Cards to choose from: YouTube, Reddit, Image Search, Sketch, and a recently launched game, Squared.
Kik says that, to date, over 25 million cards have been installed by its 50 million users.