The Los Angeles Kings won the Stanley Cup. And now they're also the Kings of Twitter.
The @LAKings were only gaining about 150 new followers per day in March. They didn't even have 70,000 followers. Nothing about the teams' social media presence was memorable.
Then, as April rolled out and the Kings caught fire just enough to clinch a playoff spot, the followers poured in—500 to 1,000 to 2,000 per day, surging throughout the playoffs as the Kings went on one of the most incredible runs in the history of the Stanley Cup.
Now the team has well over 150,000 followers, doubling their numbers organically in just a couple of months. But it goes deeper than that.
The voice of the Kings' Twitter feed is edgy, sassy, and provacative. When the team eliminated two-time President's Trophy winner and former Stanley Cup finalist, the Vancouver Canucks, in just five games in the first round, @LAKings unleashed a potent jab: “To everyone in Canada outside of BC, you're welcome.”
That tweet was a Magnitude 8.0 earthquake that shook the Twittersphere. It was retweeted nearly 20,000 times.
Overall, the Kings were mentioned in nearly 1.5 million tweets—double that of the second-most mentioned team, the Boston Bruins, who were in 800,000 tweets.
Of course, it's expected that the Stanley Cup winner is the most-tweeted-about team. But just like how the Kings won the Cup in a stunning fashion, they won the Twitter wars in an equally tremendous manner. There's winning, and there's dominating, and the Los Angeles Kings managed both—on the ice and on Twitter.
Check out this infographic from The Score for more 2012 Stanley Cup playoff Twitter stats.