Know Your Financial Advisor gives you info on your money manager

by Liam Britten | Startups

Is your financial advisor reputable? Competent? Honest?

A Vancouver start-up wants to tell you if you’ve got a trustworthy advisor or a snake in the grass. Know Your Financial Advisor (KYFA) is a website launching next month to help you find out the difference.

The site, currently in beta, has already listed 80,000 Canadian financial advisors in its database. Currently, all advisor ratings and reviews on the site are being held private, pending individual firm compliance department conversations. Once the site leaves beta, it says users will be able to search, connect, communicate and evaluate thousands of advisors, and gain access to engaging educational content, resources and tools. As well, the site has an “Audition” tool, where users can compare two financial advisors head to head.

While KYFA is still in beta, you can still check out the site here.

Know Your Financial Advisor
Vancouver, British Columbia, Canada

Know Your Financial Advisor (“KYFA”) is the world’s first online platform that connects financial services professionals and the public. The idea was generated by two young financial professionals that wanted to transplant the openness and transparency of web 2.0 and introduce it to financial services. The financial services industry has a reputation for being opaque, confusing and virtually... more

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Liam Britten

Liam Britten

Liam Britten is a writer and editor with a journalism background operating out of Vancouver. In addition to his work at Techvibes, he has been published in student publications across Canada, as well as local newspapers such as The MapleRidge-Pitt Meadows TIMES and The Langley Advance. An aficionado for the finer things in life — such as video games and sports — Liam is plugged into the tech... more

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