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Konnects looks to revive ailing newspaper industry

Posted by Rob Lewis on Wed, May 27, 2009 2:19 PM · Filed under Seattle , Web 2.0, Social Media in Canada · No Comments

Tim Draper of Draper Fisher Jurvetson nailed the luncheon keynote capped off by a live performance of The RiskMaster (check out the video). It's a tough act to follow for the Communities & Social Media session but the four presenting companies will give it a shot.

Up first is five year-old Tacoma-based Konnects - a hosted social media platform that hopes to bring much needed engagement and new revenue opportunities to the ailing newspaper industry. CEO Jim Crabbe and President Jay Gallinatti tagteamed a presentation that explained how social media and citizen journalism is disrupting the news space.

Konnects provides a robust white label online social community that can be seamlessly integrated into any newspaper portal. Newspapers pay a setup and licensing fee to use the product and the online community and its features are free to end users.

Konnects has begun partnering with newspapers - The Wenatchee World Newspaper and The Business Examiner Newspaper - to create online communities that merge local news into a social media framework.  Once the Konnects solution is in place, readers are more likely  to return more often and spend more time within the newspaper site to follow the local news and to engage with their community.

Konnects is actively seeking to partner with local newspapers in hopes of aiding them in transitioning their old-school model to the Internet. Crabbe announced that Konnects was recently engaged by a newspaper coop that represents 1600 newspapers - 73% of private newspapers across the US.

 
Company:
Washington Technology Industry Association
Website:
http://www.washingtontechnology.org
Location:
Seattle, Washington, United States

Washington Technology Industry Association is the largest state-wide association of technology companies and executives in the world. With more... [more]

 
 
Company:
Konnects, Inc.
Website:
http://www.konnects.com
Location:
Seattle, Washington, United States

Konnects, Inc. provides a powerful social media platform designed to bring engagement and new revenue opportunities to the newspaper industry. [more]

 

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About The Author

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Rob Lewis
Rob is the President of Techvibes Media and Editor in Chief of Techvibes.com.  His diverse background includes stints with International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University.