Lat49 keeps putting itself on the map

Posted by Rob Lewis

If press releases announcing partnerships were a sign of success, Vancouver's Lat49 is on a serious roll.  Mapvertising pioneer Lat49 added AccuWeather.com and Rand McNally to its list of closed deals this week.

The AccuWeather.com strategic partnership will see integration of Lat49 ad serving technology into real-time AccuWeather.com local and international online weather forecasts.

The agreement with mapping icon Rand McNally will see integration of Lat49's ad serving technology on their online maps and builds on a partnership with the Travel Ad Network (TAN).

All this business development activity isn't going unnoticed with Lat49 attracting new investment with a $1.5 million Series A round earlier this month led by PenderFund Capital Management with participation from existing investors including Discovery Capital.

Company:
Lat49 Media Inc.
Website:
http://www.lat49.com
Location:
Vancouver, British Columbia, Canada

Lat49 was developed by Vancouver-based IDELIX Software Inc., a company that specializes in technologies for visualizing, presenting, and interacting with complex visual information. Having identified a strong market demand for an effective map-based advertising model, the team of visualization and data interaction experts at IDELIX has tackled the challenge of map-based, geographically targeted advertising.... more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more



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