Lat49 Mapvertising extends reach in Canada

Posted by Rob Lewis

Vancouver's Lat49 has extended its reach at home with new partnerships with Canadian local-search and real estate sites ZipLocal and HomeZilla. Lat49 is an online advertising network that provides local and brand advertisers with an interactive medium for delivering geo-targeted and contextual display ads.

"We have built a great base of publisher and advertiser partnerships in the US market and are pleased that our traction in the Canadian market is also steadily growing," notes lat49 President and COO Keith Ippel. "We are proud of our Canadian roots and it is important to us that we provide valuable solutions and services to our Canadian partners. The partnerships with ZipLocal and HomeZilla extend that value and are a great way for us to accomplish this goal. We are excited to work with them!"

Toronto's ZipLocal is an online directory that provides Canadian shoppers a focused, relevant search experience on a neighbourhood and citywide level. They give shoppers the capability to view local business locations on a map and to review, rate, vote for and tag businesses for the benefit of other shoppers. Lat49's mapdvertising solutions will allow businesses to advertise to consumers directly, using display ads that are connected to where their customers are looking as they browse and search ZipLocal's maps.

Toronto's HomeZilla provides Canadian home buyers and real estate agents hyper-local info about the neighbourhoods around a property for sale - schools, parks, demographics, child care, and local businesses. Lat49's mapvertising solution will allow realtors and local businesses to target potential homebuyers with relevant and timely ads.

Company:
ZipLocal
Website:
http://ziplocal.com
Location:
Toronto, Ontario, Canada

ZipLocal is the difference between getting advice from the phone book vs. your trusted friends and neighbours. ZipLocal makes it easy to find what you want in the neighbourhood or city you need it… from the most broad to the most specific searches. ZipLocal puts the consumer experience first, from the site design to the relevancy of business search results. Formed in August 2006 from the merger of redCity Search... more

Company:
HomeZilla
Website:
http://www.homezilla.ca
Location:
Toronto, Ontario, Canada

Quick answer, HomeZilla is a one-stop shop for neighourhood information for Canadian home buyers. We offer lists of schools, the distance to restaurants, parks and much more. It can be accessed for free and with just a single click. Longer answer, HomeZilla's main goal is make it faster for home buyers in Canada to choose a place to live. We aggregate tons of data so home buyers can have a one-stop shop for all... more

Company:
Lat49 Media Inc.
Website:
http://www.lat49.com
Location:
Vancouver, British Columbia, Canada

Lat49 was developed by Vancouver-based IDELIX Software Inc., a company that specializes in technologies for visualizing, presenting, and interacting with complex visual information. Having identified a strong market demand for an effective map-based advertising model, the team of visualization and data interaction experts at IDELIX has tackled the challenge of map-based, geographically targeted advertising.... more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more




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