Lat49 Partners up again - this time it's Travel

Posted by Rob Lewis

The Travel Ad Network (TAN) announced today that it has partnered with Vancouver's Lat49 to offer advertisers the ability to deliver geo-contextually targeted display ads across a wide variety of online map sites. This is the third partnership announcement for Lat49 this week - they partnered with Canadian online properties HomeZilla and ZipLocal on Monday.

With Lat49's geo-targeted ads, as the user zooms and pans through the map, relevant ads change to reflect user’s interest and intent. This allows advertisers to reach consumers from both a branding and local perspective.

“Lat49’s mapvertising gives us yet another way to provide value through the exclusive nature of our publisher relationships,” says Cree Lawson TAN's Founder & CEO. “We see this as a new performance product for our advertisers and a compelling revenue opportunity for our publishers that goes beyond the banner.”

Congrats to Lat49! Keep the announcements coming.

Company:
Lat49 Media Inc.
Website:
http://www.lat49.com
Location:
Vancouver, British Columbia, Canada

Lat49 was developed by Vancouver-based IDELIX Software Inc., a company that specializes in technologies for visualizing, presenting, and interacting with complex visual information. Having identified a strong market demand for an effective map-based advertising model, the team of visualization and data interaction experts at IDELIX has tackled the challenge of map-based, geographically targeted advertising.... more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more



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