Techvibes is a media sponsor of the upcoming GROW Conference in Vancouver and will be highlighting the 15 Canadian startups that are selected to showcase at the conference's opening reception at Launch @ GROW on August 17th.
Vancouver's Cargoh is one of the fifteen startups that has been selected and may be one of four chosen to pitch live on stage at the GROW Conference on August 18th.
Vancouver startup Cargoh is a curated online marketplace that enables independent artists and designers to "peddle their passions" on a global scale while helping buyers find the best independent talent in art, design, fashion, music, film, and photography.
The Cargoh website was built by Vancouver Dev Shop Appnovation and launched in May 2010. Cargoh was co-founded by Paul and Cariann Burger.
Cargoh is a self-described "easy to use e-commerce solution for independent creatives to buy and sell the things they create," forged of the "giant dreams" of "passionate peeps" wanting to build a community. It's similar to the successful Etsy community, which has attracted buyers and sellers from all over the world and now hosts over 200,000 online stores. Etsy has fared well in the venture capital world, too, raising more than $30 million to date from investors.
Many attribute Etsy's growth to an eBay backlash in February 2008. Cargoh can leverage a second-mover advanatge to benefit in a similar way as early Etsy adopters are starting to critisize the website, expressing concerns about fees, the user interface, and promotions that yield shaky sales results—not to mention the fact that buyers have their own unique set of complaints ranging from regulating product quality to site navigation.
If this spritely Vancouver startup can avoid the same mistakes, it should be well on its way to success.