Learn the story behind Salesforce's acquisition of Radian6 at the Banff Venture Forum

by Rob Lewis | Business

It was BIG news when Salesforce announced the $326 Million purchase of Fredericton's Radian6 in March.

At the time TechCrunch wondering if Salesforce might have overpaid for the social media monitoring company.

While we know that Salesforce has been actively pushing its social strategy with the debut of a Twitter and Facebook-like Chatter and the Service Cloud 3, $300-million plus is a lot of money for the CRM giant to shell out for a single company. In a press call with Salesforce executives and analysts yesterday, the company’s CEO and founder Marc Benioff said that Radian6 currently has a revenue run rate of $35 million and is expected to add $40 to $50 million in revenue to Salesforce’s top line this year.

Get the inside scoop on the story at the Banff Venture Forum 2011 (BVF) this Fall.

BVF organizers announced this week that Radian6 CFO Jeff White will be their keynote dinner speaker and his presentation is titled: Big Exits - The Radian6 Exit Story Behind This Year's $300+ Million Sale to Salesforce.com

Hear all about the recent acquisition of Radian6, the Fredericton based social media monitoring company, by cloud computing giant Salesforce.com – the ups, the downs and everything in between!

Radian6’s software platform brings social networking to the next level, helping businesses listen, discover, measure and engage in conversations across the social web. Congratulations to Jeff and the entire Radian6 team on a hugely successful exit and don’t miss the opportunity to hear about this $326 million, home grown Canadian success story directly from one of the key players.

The Banff Venture Forum 2011 is on October 6th and 7th at the Fairmont Banff Springs Hotel and you can register online.

Fredericton, New Brunswick, Canada

Radian6 provides the leading social media monitoring and engagement platform for marketing, communications and customer support professionals. The company’s new Engagement Console enables brands and agencies to monitor all forms of social media, with real-time results, and engage as a team through unique workflow features for tagging, classifying, and assigning of posts. Analysis widgets on the... more

Banff Venture Forum
Banff, Alberta, Canada

Banff Venture Forum, Canada's premier company financing event, is designed to showcase the hottest hi-tech companies from across North America, offer insight into key issues within the industry, provide a premium networking opportunity and give companies a chance to learn from world-class professionals in the investment community. Since its inception in 1999, Banff Venture Forum has realised an... more

Toronto, Ontario, Canada

Salesforce.com is the enterprise cloud computing company that is leading the shift to the Social Enterprise. Our trusted cloud platform and apps—including our flagship CRM solution—help employees collaborate easily and connect with customers like never before. And thanks to the cloud, all of it comes with low cost, low risk, and fast results. Our 100,000+ successful customers tell the story best. more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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