Least Loved Deal Website: Positive Public Perception of Groupon Plunges From 95% to 62% in 8 Months

Posted by Knowlton Thomas on 2011-11-20 9:46:00 AM

Groupon's been performing decently on the stock market since its debut—despite extreme shorting—but the public perception of the company continues to slowly erode.

Amplicate, a social media analytics service, conducted some research and dug up rather interesting results. In October 2010, 95% of opinions on Groupon were positive (data extracted through social media discussions). But by June of this year, a meagre 62% of opinions were positive—a sharp drop in a short time frime. And the decline is much sharper than any major competing group-buying sides, Amplicate says, like Amazon's LivingSocial.

Customers seem to find Groupon's ads annoying and its emails spammy. This and more led to Groupon being crowned "the least loved deal website on social media" of the past year.

Company:
Groupon
Website:
http://www.groupon.com
Location:
Chicago, Illinois, United States

Launched in November 2008, Groupon features a daily deal on the best stuff to do, see, eat, and buy in a variety of cities across the United States. We have about 200 wonderful people working in our Chicago office (a handful of whom you can see to your right), along with a smattering of people in Groupon's other cities. Our company philosophy is pretty simple: we treat our customers the way we like to be treated.... more

Similar Posts

blog comments powered by Disqus

Knowlton Thomas

Knowlton Thomas

Knowlton is the Associate Editor of Techvibes. A Vancouver-based writer and author, Knowlton has been published in national publications and has also appeared on television and radio. He has written two ebooks and more are in the works. Previously, he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing... more

Recent Comments

Powered by Disqus