Lessons Learned from BarCamp Miami 2010

This past Sunday marked the fourth annual, and my second, BarCamp Miami. Because I’m a veteran this year, I’m not going to explain what BarCamp is, but focus instead on what I learned. Besides, you can always get an explanation here or here.

Pardon the very scattered list of lessons learned, but it’s actually rather fitting considering they came from an unconference:

  1. Making BarCamp even more awesome is going to require making the South Florida tech community even more awesome, and that is going to require a coming together of the many tech groups throughout the region. Hint: communication is key. (courtesy of @alexdc)
  2. Social media should be ingrained at all levels of a company, from the front office to the back office and up and down the hierarchy. (courtesy of @Murrayiz)
  3. If you’re not looking at mobile marketing, then you’re missing out on the 100 million people in the U.S. who have mobile phones. Interesting FYI - 100 million people worldwide are accessing Facebook via mobile. (courtesy of @sass)
  4. When you are trying to make the front page of Digg, it’s a little easier if you digg whitelisted pages such as NASA’s photo of the day. (courtesy of @TheDudeDean)
  5. If you don’t want to classify yourself as a hardcore Internet marketer (sell baby sell) or a social media guru (great community etiquette but poor revenues), then there is another option for you called the Third Tribe. (courtesy of @merlik)
  6. Two books to add to your reading list – if you haven’t already and if you’re into marketing and social media – are Crush It by Gary Vaynerchuk and Inbound Marketing by HubSpot co-founders Brian Halligan and Dharmesh Shah. (courtesy of @TheNonMarketer)

Keep in mind I look at everything through a marketing lens, but I’m sure the greatest lesson I took away from BarCamp is that your ideas and businesses will go a lot further if you emulate the energy at a BarCamp conference. Everything about the event feels real – from the workshop topics to the presenters to the attendees. No artificial pitches. Just real people sharing their knowledge. There’s no BS at BC, and I like it.

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Erica Durst

Erica Durst

Erica Durst is a contributing writer for Techvibes South Florida region. Concurrently, Erica is the Marekting Director at Linxter, Inc., a tech startup based in Plantation, Florida. At Linxter, Erica is responsible for editing copy across all marketing channels to ensure the Linxter product is effectively communicated to meet real market needs. Prior to Linxter, Erica received her Bachelor of... more

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