San Francisco startup List.ly is a simple social curation service for the web's best lists of things. Its slogan is "lists made easy + social + fun."
Cofounder Nick Kellet, who is a Canadian, also has an enterprise product for colleagues to share a list with Facebook OpenGraph integration. The Wordpress plugin allows content publishers to easily embed lists into their website, saving them time.
List posts account for 30% of the web's content according to the company, but the medium has not evolved very far. List.ly helps your ideas get found, helps you source great content, and aggregates opinion.
"We believe lists and list posts are broken," says Kellet, who hails from Kelowna. "List.ly is YouTube for lists meets Reddit for blogs."
The Canadian company lists (see what they did there?) 10 things it believes consumers will love about its service, including traffic growth, brand amplification, SEO integration, and community fostering.