Mobile games are proving to be worth a lot more than their deceiving 99¢ price tags. As a recently published infographic titled Little Games, Big Business observes, mobile games are the most popular app category on smartphones. And these days, people spend an average nearly eight hours per month gaming on their iPhones. Plus, the word "mobile" really rings true here: people play mobile games everywhere, from school, to work, to while bed—and even in the bathroom (don't pretend you're the exception!).
Almost one-third of the entire American population plays mobile games. Maybe that's why mobile gaming generated a staggering $12 billion last year. They made be little games. But boy are they big business.