Lululemon Founder's Charity Race Runs Video Contest

Posted by Techvibes NewsDesk

chip's not dead yetVancouver is known for many things, and I think 2008 has established it as the global capital of video contests. Strutta has launched a handful of contests over the past few months, and most recently memelabs has launched a contest for the "Chip's Not Dead Yet Memorial Mile". Founded by Lululemon founder Chip Wilson, this quirky charity race is using a video contest to solicit theme ideas.

The one-mile uphill race is run in themed waves. Last June, runners busted up West 10th dressed as rockstars, bridesmaids, in their underwear, and more. This time, memelabs and Chip's Not Dead Yet want Vancouver to come up with its own idea for a theme wave. Got an urge to run like a cowboy? To join a swiftly moving team of Elvises? To canter in a herd of centaurs? Pull your camera out, and make it happen! We're holding a video contest—best theme wave idea wins.

If there's two things Westside Vancouverites like, it's jogging and yoga pants.

Invoke Media is handling their entire social media campaign and has them setup on Twitter and Facebook as well. The race runs June 20, 2009.

Company:
Invoke
Website:
http://www.invokemedia.com
Location:
Vancouver, British Columbia, Canada

Invoke is an Award Winning Interactive Agency that specializes in transforming ideas into tangible results executed within a complete interactive brand strategy. As a full service agency, we ensure you receive the best of everything - from a world class website to effective marketing campaigns. Invoke specializes in Social Media Marketing, Branding, Online Strategy, and Website Development. more

Company:
Memelabs
Website:
http://www.memelabs.com
Location:
Vancouver, British Columbia, Canada

Memelabs is the leading contest platform for brands, creating engagement through user-submitted video, photo, audio and text. Built as a tool for organizing UGC submissions, memelabs is used by Fortune 500 companies to deliver flawless user experiences. Supported through Web microsites, Facebook apps, and mobile apps, memelabs is completely accessible to the end user for voting, uploading and conversion. memelabs... more


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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more



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