Toronto-based MadWhips has launched what it calls "the largest automotive photography-focused social network in the world." The company says it is aiming to become "the 500px of the automotive industry," 500px being a wildly popular Toronto-based social network for photography.
Leveraging more than one million Instagram followers, 150,000 Facebook fans, and 12,000 Twitter followers, MadWhips' new website and iOS app allows enthusiasts to share, collect, and discuss the world’s hottest cars.
“Our website and mobile app brings a cohesive new experience to the automotive community for sharing and collecting automotive photography,” said MadWhips CEO Anthony Carbone. “Our integration between web and mobile is a result of collecting seven years of photos and user data and designing a simple & intuitive collaborative environment."
Users can filter the site by "best of MadWhips," recent photos, and photographer-made collections, among other options.
"It’s literally been seven years in the making," Carbone added.