To abuse a tech startup cliché, Pinerly is like HootSuite for Pinterest. The dashboard enables users to schedule pins, follow and unfollow pinners, view popular pins, etc.
Rick says that, with "no marketing at all," Pinerly saw 2,000 signups overnight after its quiet launch. The supplemental software has helped people get "up to 215 repins" and they seem to be gaining followers fast on Twitter. Pinerly was allegedly just a weekend project, but its impressive out-of-the-gate success has quickly transformed it into its own business.