Making Good on Social Responsibility

Posted by Rob Lewis

Last July I reported on a deal between Vancouver's MakeGood and Calgary-based Cambrian House that would see the startup license Cambrian's Chaordix crowdsourcing platform. Looks like all went well with the partnership as MakeGood launched today.

People care about social responsibility. MakeGood helps your company communicate the good things you do through an interactive badge that you place on your website. Customers and employees can click on the badge and see photos, stories and testimonials from the people you helped - without ever leaving your website.

MakeGood allows businesses to cost-effectively practice social responsibility and demonstrate their good corporate citizenship through a trustmark badge (an award winning one designed by Rethink) and certification page (e.g. Smart Savvy).

MakeGood CEO Rick Goossen has been a frequent contributor to this blog in the past on topics ranging from crowdsourcing to social responsibility - so he knows what he's talking about and MakeGood brings it all together. Goossen was named to our Digital Media People to Watch in BC in 2009 list earlier this monthg and I expect big things out of this little startup.

 

Company:
MakeGood
Website:
http://www.makegood.com
Location:
Vancouver, British Columbia, Canada

MakeGood enables companies to communicate their social responsibility effectively to their customers. Through the MakeGood website, companies are able to get real feedback from the people that they help, and receive'social proof' that they are a good company. MakeGood participants are eligible to become 'Certified Socially Responsible' companies and display the MakeGood badge on their website and communications. more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more




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