Making history: Porsche to engrave the names of 1,000,000 Facebook fans on one of its cars

by Knowlton Thomas

porscheIn perhaps one of the most interesting lures for Facebook users to become fans of a brand or product, luxury sportscar maker Porsche is celebrating the one million fan milestone by declaring that it will engrave all one million names onto a Porsche vehicle.

The vehicle will be on display at a museum in Germany. It's an original campaign, and surprisingly bold for just the one million mark, considering competitor BMW is nearing four million fans without any such incentives.

Speaking of incentives, are they okay? It's never really been discussed, but luring Facebook fans through bribery should raise ethical concerns with policymakers and regulators - although it's doubtful that Facebook pays any attention to the matter.

Become one of Porsche's 1.1 million fans here (you may still get an engraving!).

Toronto, Ontario, Canada

Facebook's mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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