Managing the 2010 Winter Games Brand

by Rob Lewis

On Tuesday, January 19th, the British Columbia Association of Integrated Marketers is hosting Caley Denton, VP of Ticketing and Consumer Marketing for VANOC over lunch and the topic is Managing the 2010 Winter Games Brand.

VANOC – Managing the 2010 Winter Games Brand!

VANOC is a billion dollar business—built to last 5-7 years. With the world focused on Vancouver, the challenges are huge and expectations are high. Don’t miss the marketing event of the year! Caley Denton will share the tactics and different channels used for:

  • The comprehensive & unique VANOC marketing strategy
  • Managing the Olympic brand
  • Consumer Marketing—international & domestic perspective

PLUS, he will discuss results to date.

This BCAIM event will be held at the Four Seasons Hotel and runs from 11:30am to 2:00pm. Click here to register.

Vancouver, British Columbia, Canada

BC AIM is the only association in British Columbia dedicated to measurable advertising and direct marketing — including broadcast media and interactive technologies. We offer our members networking opportunities and access to educational events. If you are interested in measurable marketing initiatives then this is the association for you. more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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