On Tuesday, January 19th, the British Columbia Association of Integrated Marketers is hosting Caley Denton, VP of Ticketing and Consumer Marketing for VANOC over lunch and the topic is Managing the 2010 Winter Games Brand.
VANOC is a billion dollar business—built to last 5-7 years. With the world focused on Vancouver, the challenges are huge and expectations are high. Don’t miss the marketing event of the year! Caley Denton will share the tactics and different channels used for:
- The comprehensive & unique VANOC marketing strategy
- Managing the Olympic brand
- Consumer Marketing—international & domestic perspective
PLUS, he will discuss results to date.
This BCAIM event will be held at the Four Seasons Hotel and runs from 11:30am to 2:00pm. Click here to register.
BC AIM is the only association in British Columbia dedicated to measurable advertising and direct marketing — including broadcast media and... [more]
Rob Lewis
Rob is the President of Techvibes Media Inc. and Editor-in-Chief of Techvibes.com.
His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University.
When not blogging on...[more]
