Managing the Hype: The Reality of Mobile Gaming in Canada

Posted by Rob Lewis on 2010-04-14 4:08:00 PM

Today Toronto's Delvinia Interactive published a report titled Managing the Hype: The reality of mobile in Canada and it reveals some interesting facts about the Canadian mobile landscape.

While the entire report is worth a read below, there are some findings that will be of particular interest to mobile game developers.

Primarily adopted by younger Canadians, mobile gaming is especially prevalent with NGen and GenX groups who grew up with video games. And while there are opportunities for companies to create augmented-reality or location-based games, Canadian users may not be ready:

  • 65% NGen and 54% GenX play mobile games alone.
  • Only 2% NGen and 1% of GenX play networked games with other users.

 

Company:
Delvinia
Website:
http://www.delvinia.com
Location:
Toronto, Ontario, Canada

Delvinia is one team with two complementary divisions, Delvinia Data Collection and Delvinia Interactive. The Data Nerds Our number-crunching, stats-geek half, Delvinia Data Collection, helps market researchers reach almost any segment of the Canadian population. We have a proprietary panel, AskingCanadians™ and its French language counterpart, Qu’en pensez vousMC, of over 160,000 Canadians. Do you need to survey... more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media Inc. and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can... more

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