Marketing, Customer Service, and Brand Management with Twitter

by Greg Andrews | Culture

Jason and Linda of Elastic Path were recently down in San Jose for the Search Engine Strategies conference, and shot a number of video interviews for the Get Elastic blog. In this video, they talk to SEO bloggers Todd Malicoast and Michael Gray about using Twitter for retail marketing. While Twitter can often be simply a venue for random banter amongst procrastinating geeks, one can't deny that its currently one of the best ways to reach out with the tech elite/early adopter crowd that frequents it.


Michael offers a key thought that if you see it as a marketing channel, you'll probably be disappointed, and that it lends itself as more of a customer service channel. Todd emphasizes the importance of having a staff member monitor a company's account, but that they need to be familiar with social media ettiquite. You can use Twitter Search or Tweetbeep to watch for mentions of your brand. Conversations are happening whether you're paying attention or not.

This video encourages me to start up the Techvibes twitter account that I reserved a while back, but put off until after the relaunch. Despite the lack of an official Twitter presence, we get a nice chunk of incoming traffic from it, clearly it's a venue we want to interact with. Please follow our Twitter feed today.


San Francisco, California, United States

Twitter is a privately funded startup with offices in the SoMA neighborhood of San Francisco, CA. Started as a side project in March of 2006, Twitter has grown into a real-time short messaging service that works over multiple networks and devices. In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking... more

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Greg Andrews

Greg Andrews

Greg Andrews is a Writer and Web Developer and for Techvibes. Born and raised in Edmonton, Greg was blogging about his high school drama long before it was fashionable. In the Spring of 2007, half a year out of school, Greg moved to Vancouver in search of interesting technology and the Canadian dream. His personal sites are and Photo by kk+ more

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