The role of new media in marketing will be examined and discussed by experts and professionals at the Marketing Optimization Summit from April 26–29th in Toronto.
And better yet, early bird pricing is available until March 25th. You can save $495 off the conference price if you register early, and even more if you are a member of the Web Analytics Association.
Mediums like video, web TV, social and mobile and their appeal to today’s consumers will be explored in-depth, as will the way consumers interact with them. Measuring and evaluating successes with these tools will be a topic of discussion on par with actually implementing them. Experts in Google Analytics will also be present to give you a comprehensive introduction to Analytics, including tools like Goals, Goal Reports and E-commerce tracking. Experts from media companies, marketing companies and other companies at the forefront of digital media will be on hand to lead discussions, answer questions and network.
The Marketing Optimization Summit runs from April 26–29th at the Sheraton Centre Toronto. For more information, including registration info, click here.