Marketing panel from Startup Weekend Toronto

Posted by Techvibes NewsDesk

swtoWrapping up the kickoff to Startup Weekend Toronto was a star-studded panel that included the founders of 5 startup success stories.

Dan Martell from Flowtown moderated and led the discussion.  The rest of the panel included April Dunford from RocketWatcher.com, Leila Bourjnane from Idee Inc., Mike McDerment from FreshBooks and Sarah Prevette from Sprouter.com.

Dan's first question revolved around marketing.

Sarah started off thanking her Community Manager Erin Bury who does a lot of work helping to get the buzz out.  One of the keys, she said, was that she was a total failure with her previous business.  So she tells this story and people and the press seem to love it!  It becomes even more compelling to learn that her new business is all about helping startups.  Then once the word gets out there it continues to roll.

Laila answered that she lets their products speak for themselves.

Mike took another approach and said that a simple name that describes what you and is easy to say also helps.

April suggested that to help your market understand what you do it you should be able to describe it in one sentence. Keep it simple because it sets the tone on how your consumer sees you. April also suggested blogging about the things you do in order to start to building a community that could one day be your consumers.

A number of questions were also asked from the attendees.  One asked Mike how FreshBooks has succeeded even with competition from companies like QuickBooks.  Another asked if they were the founder of Twitter, how would they have marketed themselves.

These 5 startup founders shared their insights into everything from marketing to SEO to leveraging communities for growth and profitability.  Next time Startup Weekend shows up in your hometown, make sure to attend! The insight and knowledge gained is priceless!

Company:
FreshBooks
Website:
http://www.freshbooks.com
Location:
Toronto, Ontario, Canada

In 2003, Mike McDerment, co-founder and CEO of FreshBooks, accidently saved over an invoice, snapped and decided to create a better way to manage his books and bill clients. Since then, FreshBooks has emerged as the #1 cloud accounting specialist for small business owners by helping more than 5 million people track time, organize expenses and invoice clients in the cloud. Known for extraordinary customer service... more

Company:
TinEye by Idée Inc.
Website:
http://www.tineye.com
Location:
Toronto, Ontario, Canada

TinEye is a reverse image search engine. You can submit an image to TinEye to find out where it came from, how it is being used, if modified versions of the image exist, or to find higher resolution versions. TinEye is the first image search engine on the web to use image identification technology rather than keywords, metadata or watermarks. It is free to use for non-commercial searching. TinEye regularly crawls... more

Company:
Sprouter
Website:
http://www.sprouter.com
Location:
Toronto, Ontario, Canada

Sprouter facilitates networking and collaboration between entrepreneurs globally. Providing a platform for users to connect with other innovators, entrepreneurs can expand their networks as well as discover and join events in their local areas, start discussions and follow topics of relevance to their business. Start connecting at Sprouter.com more

Company:
Flowtown
Website:
http://www.flowtown.com
Location:
Moncton, New Brunswick, Canada

When all you have is an email address, Flowtown can give you a name, age, gender, occupation, location and all the social networks that person is on. more


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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more



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