Marketwire acquires Toronto social media analysis firm Sysomos

Posted by Knowlton Thomas

Financial details of the transaction are not available, according to Canadian Business, but it's official that the Marketwire news release company has acquired Sysomos, a Toronto-based social media monitoring and analysis firm.

Its acquisition of Sysomos helps the company provide its customers access to and analysis of billions of social media conversations.

Sysomos emerged in 2005 from a research project led by computer science professor Nick Koudas at the University of Toronto. The company, whose name is Greek for "everything together", was incorporated in 2007.

The company's valued software products are MAP (Media Analysis Platform) and Heartbeat.

"This is a critical step in our integrated communication solution strategy," Marketwire CEO Michael Nowlan said.

"To date we have been a leader in providing our clients with ways to reach out to their key audiences by innovating the publishing and distribution of news releases," Michael said. "The rapid changes in communications as a result of social media now make it imperative to immediately understand the impact of outbound messaging: What happens to it, what's the reaction to it, and how is it used to evaluate and strategize future messages? Sysomos furthers Marketwire's technological capabilities to make this possible for our clients."

Marketwire operates 20 offices around the world with a combined total of more than 11,000 clients.

Company:
Sysomos
Website:
http://sysomos.com
Location:
Toronto, Ontario, Canada

Sysomos was founded in 2007 to solve the challenge of continuous social media monitoring as well as its correlation with traditional media. With the volume of user generated content increasing at unprecedented speeds, the ability to search, clean and distill the information in user generated content is a challenge. Sysomos offers the first solution capable to scalably deliver results in real time over... more

Company:
Marketwire
Website:
http://www.marketwire.com
Location:
Toronto, Ontario, Canada

At Marketwire, we're in the business of making your life easier -- from providing peace of mind that your press releases reach the right people at the right time, to providing you with innovative tools that help you incorporate the latest new media, manage your workflow, and even track your effectiveness. Our complete range of services allows direct access throughout the world, as well as comprehensive media... more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis, hiking, and exploring weird side streets. more



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