Mattrick named President of Microsoft Interactive Entertainment Business

Microsoft made official today and promoted Vancouver's Don Mattrick to president of the company's Interactive Entertainment Business following the formal retirement of 22-year Microsoft veteran Robbie Bach.

Mattrick, formerly SVP of the Interactive Entertainment Business, will oversee consumer entertainment initiatives at Microsoft, including Xbox 360, Xbox Live, Kinect, Zune Music and Video, Mediaroom, PC and mobile entertainment.

Since joining Microsoft in 2007, the 46-year-old executive has already been up front representing Xbox at various conferences, and has been reporting directly to Microsoft CEO Steve Ballmer since July this year. Prior to Microsoft, Mattrick worked his way up the ranks at Electronic Arts before leaving in 2005.