McKesson melds the iPhone with giant touch screens in the name of science

Posted by Warren Frey

McKesson, a Vancouver-based medical imaging company, took time at IMPACT, a BCTIA event held Thursday evening at the Vancouver Hyatt, to explain how they used innovation to redefine how medical professionals interact with imagery.

McKesson Engineering VP Warren Edwards explained how MRIs and other vital medical images can be compared to a shoebox full of snapshots, and to further the analogy, he said that what McKesson does with medical images is akin to what Google’s Picasa does to organize and manipulate the theoretical shoebox full of snapshots.

Medical imaging used to be dominated by large companies, but changes in technology have put new demands on the industry, For one, Edwards said, there’s an information overload produced by increasingly detailed images created by much more precise instruments, along with a dearth in specialists able to parse this information. It’s also a challenge for the health care sector to keep up with the pace of innovation in the workplace. Edwards compared today’s always-on teenagers to doctors and other medical professionals who have a very difficult time keeping in contact with their colleagues. The solution, Edwards said, is an IT approach, and McKesson is more of an IT company than just an imaging firm. Content management is the best way to approach the ever-increasing information flow of today’s health care sector, Edwards said.

But perhaps the biggest innovation McKesson has introduced is a multi-touch interface Edwards referred to as a “giant iPhone” called the Picture Archiving and Communications Systems (PACS). In fact, PACS, which is a giant high-resolution touch sensitive screen, is also integrated into the iPhone itself, giving doctors and others the ability to share and access data anywhere. The large screen enables zooming, panning and scrolling through stacks of medical images, and lets medical workers add annotations. Intiuitvie hand motions allow the images and other data to be passed to mobile devices and promises more efficient case reviews, medical meetings and physician consultations.

Edwards pointed to 3D imaging as a technology that took time to gain traction in medicine, but is now expected. CAD imaging isn’t there yet, he said, but he expects institutional adoption to improve given time.

Company:
McKesson Corporation
Website:
http://www.mckesson.com
Location:
Vancouver, British Columbia, Canada

McKesson Corporation is the leading provider of supply, information and care management products and services designed to reduce costs and improve quality across healthcare. McKesson solutions empower healthcare professionals with the tools they need to deliver care more effectively and efficiently. Founded in 1833, with annual revenues of more than $50 billion, McKesson ranks as the 16th largest industrial... more

Company:
BCTIA
Website:
http://www.bctia.org
Location:
Vancouver, British Columbia, Canada

The BC Technology Industry Association is an industry-funded organization promoting the growth of British Columbia's knowledge economy. With a membership of over 2,700 companies, employing more than 60,000 workers in business of all sizes and sectors, the BCTIA is the largest tech association in the province. The BCTIA delivers programs and services that assist in the growth and success of its members, as well as... more


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Warren Frey

Warren Frey

Warren Frey is a writer, editor, blogger and podcaster based out of Vancouver, BC. After working for six years in the Canadian broadcasting industry, he switched to print and has since covered varied assignments from plumbing conferences to star-studded film galas. But he’s never lost his love for the internet and interactive media, from his teens when he dived into the WELL on his “Woz”... more



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