mDialog secures $5 Million Series A led by BlackBerry Partners Fund

Posted by Techvibes NewsDesk

Toronto-based mDialog announced today that they have closed a $5 million Series A round of funding led by the BlackBerry Partners Fund. The investment will be used to expand mDialog’s offerings across all mobile and connected devices such as the iPad and iPhone, as well as Android, Roku and other OTT platforms.

“With the BlackBerry Partners Fund's commitment to mDialog, we can achieve our vision of enabling Broadcasters and Operators to deliver addressable TV commercials everywhere using their existing Ad Operations workflow,” says mDialog President and Founder Greg Philpott. “This investment will help us expand our lead position in Live and Linear TV ad delivery with interactive addressable commercials on connected devices.”

John Albright, Co-Managing Partner with the BlackBerry Partners Fund, comments, “The proliferation of tablets and smartphones, as well as the continued adoption of over-the-top boxes and cord-cutting, has changed the game for television. Consumers are no longer tied to one device and their programming will follow them everywhere. Operators, programmers and video publishers all recognize the value a company like mDialog delivers in ushering in this next generation.”

The mDialog Stream Mediation Platform enables addressable TV commercials everywhere by providing both a lean-back TV commercial experience identical to traditional linear broadcast TV as well as a lean-forward interactive brand engagement experience on tablets, smartphones and OTT devices. This allows mDialog’s clients to seamlessly insert targeted video advertising into Linear/Live and on-demand TV programming everywhere.

Company:
mDialog
Website:
http://www.mdialog.com
Location:
Toronto, Ontario, Canada

mDialog gives you the power to cost effectively share the highest quality video of any size or length on the Internet. You control if you want to broadcast it to everyone or you can use our Narrowcast feature to only share with those that you allow. Now you can share your sensitive corporate content or your own video library with only people you want to. Our innovative mLoader software empowers you to easily... more

Company:
Relay Ventures
Website:
http://www.relayventures.com
Location:
Toronto, Ontario, Canada

Relay Ventures is an early stage venture capital firm that invests in passionate entrepreneurs disrupting and creating new markets through mobile technologies. Unlike other funds, Relay exclusively focuses on software for mobile devices and the connected Internet, creating an unparalleled set of networks and resources that tangibly help founders build world-class companies. With offices in Menlo Park and Toronto,... more


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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more



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