Toronto-based mDialog announced today that they have closed a $5 million Series A round of funding led by the BlackBerry Partners Fund. The investment will be used to expand mDialog’s offerings across all mobile and connected devices such as the iPad and iPhone, as well as Android, Roku and other OTT platforms.
“With the BlackBerry Partners Fund's commitment to mDialog, we can achieve our vision of enabling Broadcasters and Operators to deliver addressable TV commercials everywhere using their existing Ad Operations workflow,” says mDialog President and Founder Greg Philpott. “This investment will help us expand our lead position in Live and Linear TV ad delivery with interactive addressable commercials on connected devices.”
John Albright, Co-Managing Partner with the BlackBerry Partners Fund, comments, “The proliferation of tablets and smartphones, as well as the continued adoption of over-the-top boxes and cord-cutting, has changed the game for television. Consumers are no longer tied to one device and their programming will follow them everywhere. Operators, programmers and video publishers all recognize the value a company like mDialog delivers in ushering in this next generation.”
The mDialog Stream Mediation Platform enables addressable TV commercials everywhere by providing both a lean-back TV commercial experience identical to traditional linear broadcast TV as well as a lean-forward interactive brand engagement experience on tablets, smartphones and OTT devices. This allows mDialog’s clients to seamlessly insert targeted video advertising into Linear/Live and on-demand TV programming everywhere.