Rebranded Wave Accounting Takes on Intuit and Freshbooks with All-New Product Suite

Posted by Rob Lewis

The freshly rebranded Wave Accounting—now known simply as "Wave"—as launched what it describes as a comprehensive set of the most affordable online tools available in today’s marketplace. This all-new suite of products means Wave is taking on heavyweights like Intuit Quickbooks and Freshbooks, as well as other Canadian startups like Kashoo.

By centralizing everything a small business owner needs in one convenient online location, Wave says it has made it easy to manage invoicing, accounting, payroll, payments, receipt management and more. According to the company, small business owners, contractors, consultants, entrepreneurs and microbusiness owners can now run their businesses more easily and affordably than ever before.

“There is a world of difference between the needs of a five-person company and a 55-person company,” explains Kirk Simpson, cofounder and CEO of Wave.  “When we say ‘made for small business,’ we mean Wave is really built to work the way a small business owner wants their tools to work. This includes the one-person shops and ‘solopreneurs’ that make up more than half of small businesses in North America. Wave liberates small business owners from time consuming tasks with smart, integrated cloud-based software that saves time and money and eases frustration.”

Wave’s accounting tools have already changed the way nearly half a million businesses around the world do accounting and bookkeeping.  With today’s announcement, Wave addresses the most common pain points for small business owners by bringing together new features in accounting, invoicing and receipt management, all completely free. Business owners can now use these tools in the cloud anywhere, on any kind of computer, without ever having to stop what they’re working on to download updates.

Wave’s invoicing includes all the tools freelancers, consultants and contractors need, the company says, including invoice customization, choice of currency, and the ability to convert estimates and quotes into invoices. There are no limits on the number of invoices or customers a Wave user can have, according to the Toronto-based company.

An iOS companion app to the online payroll software is scheduled for release in "early 2013."

“If you ask someone to describe a small business, they’d talk about the couple who runs the corner store, or the freelance web designer working in the same loft space they live in downtown,” adds Simpson. “That kind of a company with nine employees or less makes up 95% of small businesses, according to the most current US census data. We took our portfolio of products to the next level to support these companies with a smart, integrated small business platform so they can focus on the more enjoyable aspects of running a successful business.”

Wave launched in November 2010. Between then and now, the company has signed up nearly half a million customers, raised almost $20 million in funding, processed close to 33 million bank transactions, and grown from seven to 80 employees.

Company:
FreshBooks
Website:
http://www.freshbooks.com
Location:
Toronto, Ontario, Canada

In 2003, Mike McDerment, co-founder and CEO of FreshBooks, accidently saved over an invoice, snapped and decided to create a better way to manage his books and bill clients. Since then, FreshBooks has emerged as the #1 cloud accounting specialist for small business owners by helping more than 5 million people track time, organize expenses and invoice clients in the cloud. Known for extraordinary customer service... more

Company:
Wave
Website:
http://www.waveapps.com
Location:
Toronto, Ontario, Canada

Wave makes it easy to be your own boss. Just do what you're good at, and lean on Wave's smart online software for help with invoicing, accounting and payroll. Wave makes your money-related task easy with: • unlimited invoicing, absolutely free! • accept credit cards on your invoices with our "pay now" feature with a super-low, easy-to-understand flat fee • expense tracking with no more manual entry! Connect with... more

Company:
Kashoo Inc.
Website:
http://www.Kashoo.com
Location:
Vancouver, British Columbia, Canada

Kashoo.com transforms how small businesses manage their finances. At its core, Kashoo.com is a powerful yet affordable online accounting solution designed specifically for small business. With no accounting experience, the business owner can quickly and efficiently "do the books" and move on to the business of running the business. With the help of powerful visualization dashboards, business owners keep on top of... more


blog comments powered by Disqus

Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more




Who's Hiring



Recent Comments

Powered by Disqus