Memelabs Relaunches as Brightkit, Raises Seed Round

Posted by Knowlton Thomas

Memelabs relaunched as Brightkit today and is off to a smashing start.

Launched out of Invoke, the creators of HootSuite, Brightkit is now a part of HootSuite's App Directory. It also has this year forged relationships with "numerous high profile global brands and agencies," including Sprint, Tommy Bahama, and KFC. And finally, the Canadian startup says that it recently raised a seed round of funding led by angel investors Geoff Entress and Matthew Moore.

Vancouver-based Brightkit is defined as a social marketing platform that provides brands and agencies the opportunity to launch  social marketing campaigns that live on Facebook and websites.

“Social media is an incredibly important tool for many businesses,” says Ryan Holmes, the CEO of HootSuite and a cofounder at Brightkit. “Brightkit has developed a platform that allows brands to interact with their social audiences in a unique and engaging way. With the integration into HootSuite, clients can manage their social networks through HootSuite and now their social marketing campaigns as well.”

“Brands are scrambling to find innovative ways to engage their online and social audiences. Brightkit solves that problem,” added Brightkit CEO Richard Hungerford. “Social marketing is up to 60% more effective per dollar spent than traditional online advertising. We’ve designed a platform that is perfect for large brands and agencies. It’s customizable, flexible, easy to use and generates a wealth of insights for our clients.”

The company won't say how many employees it currently has but anticipates doubling its current count within a year.

“Brightkit is another great example of the evolving and rapidly growing Vancouver tech scene,” affirms Invoke Labs' managing director, Keith Ippel. “Brightkit is on an incredible growth trajectory and it’s exciting to see another tech startup launch out of Invoke.”

Company:
Memelabs
Website:
http://www.memelabs.com
Location:
Vancouver, British Columbia, Canada

Memelabs is the leading contest platform for brands, creating engagement through user-submitted video, photo, audio and text. Built as a tool for organizing UGC submissions, memelabs is used by Fortune 500 companies to deliver flawless user experiences. Supported through Web microsites, Facebook apps, and mobile apps, memelabs is completely accessible to the end user for voting, uploading and conversion. memelabs... more

Company:
Hootsuite Media, Inc.
Website:
http://www.hootsuite.com
Location:
Vancouver, British Columbia, Canada

Hootsuite is the world’s most widely used social media relationship platform. More than 10 million users, including 744 of the Fortune 1000 companies, trust Hootsuite to manage their social media programs across multiple social networks from one integrated dashboard. Learn more about how Hootsuite is revolutionizing communication at http://www.hootsuite.com. more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis, hiking, and exploring weird side streets. more




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