Michael Smit Joins Invoke as CEO of Invoke Media

by Techvibes NewsDesk

Michael Smit has joined Vancouver's Invoke Media as chief executive officer.

Smit joins Invoke via Academy, an interactive marketing agency and content development studio that he founded five years ago.

“Invoke has been a pioneer in the digital industry for years, blending product innovation with creative strategy for brands,” Smit said. “I’m looking forward to the opportunity to work with their talented team and break new ground in the interactive space.”

Smit has 15 years of experience in Europe and North America as a strategist and creative leader of integrated digital marketing, interactive TV, mobile, social media, and retail campaigns for global brands such as Nike, Jordan Brand, Unilever, Microsoft, and Starbucks. His arrival accompanies Invoke’s recent launch of Invoke Labs, a separate incubation company that focuses on developing products.

“We’re thrilled to have Michael leading our digital services branch,” said Invoke co-founder David Tedman. “His experience taking some of the world’s biggest brands and making them inherently digital, in addition to his work with the innovation and growth of Academy, make him a natural fit to head up the Invoke team.”

Vancouver, British Columbia, Canada

Invoke partners with the big thinkers behind startups and established brands to create new revenue and digital service opportunities. For us, every day is a chance to solve problems in new ways and unearth big-impact ideas. Our process is rooted in collaboration, so we incorporate multiple perspectives as we ideate, prototype, and refine our way towards a solution. more

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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more

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