Microsoft Accuses Google of Trying to Kill HTML5 Mobile Video Standardization

Posted by Dan Verhaeghe

Vancouver's Destiny Media thinks that Microsoft accused Google of trying to kill mobile video.

"The industry attempted to standardize on a common format as part of the new HTML5 browser standard, but their negotiations were unsuccessful and the standardization never came," said the Canadian company. "The most likely candidate for a video standard, H.264 is subject to patent disputes. On February 22, Microsoft Deputy General Counsel accused Google of trying to kill video on the web by holding back proprietary patents."

Appmobi, the world’s leading HTML5 development ecosystem has 125,000 worldwide users. The company has recently inked a partnership with Finland’s ThirdPresence, in an effort of their own to make up for the failure to standardize mobile video in HTML5.

ThirdPresence addresses the needs of cross platform mobile video streaming for all types of smartphones and tablets. Appmobi says that ThirdPresence’s capabilities are greater than competitor Brightcove.

That’s because Brightcove’s solution does not support bandwidth adaptive bitrate, there is no full screen control, logo overlays are not supported, it only supports pre-roll and post-roll ads, only allows for one advertisement per video, and there are no user-definable events within the player. In addition, Brightcove does not have HTML5 custom skins, themes, and stylesheets.

However, Brightcove announced significant new services to accelerate and streamline the video encoding for on-demand content. Zencoder Instant Play is a new feature that enables on-demand video playback like we can with our Digital and Satellite Services. The live video playback starts just seconds after the file upload process begins versus having to wait to download the entire file to watch the video.

“Video professionals have been conditioned to accept transcoding delays for on-demand content publishing and costly on-premise infrastructure investments for high quality live streaming,” said Jon Dahl, the VP of encoding services for Brightcove. “We are shattering the status quo with these new capabilities, using the cloud to nearly eliminate the transcoding-to-playback delay and make it possible cost-effectively to deliver high quality multi-screen live streaming.”

The technology applies parallel processing in the cloud to enable media playback within seconds of beginning the transcoding process.

Video will grow to 90% of all Internet traffic in 2013 according to both Cisco and Google. Users and publishers will both have something for mobile video across all platforms.

HTML5 is not expected to fully come into play until the end of 2014 ,where it will reach recommendation status by the WC3. Facebook founder Mark Zuckerberg called banking on HTML5 too early the biggest mistake his company ever made.

Company:
Microsoft Canada
Website:
http://www.microsoft.ca
Location:
Vancouver, British Columbia, Canada

At Microsoft, we're motivated and inspired every day by how our customers use our software to find creative solutions to business problems, develop breakthrough ideas, and stay connected to what's most important to them. We run our business in much the same way, and believe our seven core business units offer the greatest potential to serve our customers in the coming decade. more

Company:
Google
Website:
http://www.google.com
Location:
Waterloo, Ontario, Canada

Google's mission is to organize the world's information and make it universally accessible and useful. As a first step to fulfilling that mission, Google's founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world's largest search engine --... more


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Dan Verhaeghe

Dan Verhaeghe

Dan Verhaeghe focuses on marketing, mobile, major technology players, entertainment, and new media. Dan has a dozen years of online experience that dates back to the turn of the millennium where he dominated a now non-existent online RPG game for a couple of years at the age of 15. He would eventually become a Toronto Blue Jays blogger who earned his way into Toronto's CP24 studios six years... more




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